Plans/Q2 2026 Plan

Q2 2026 Plan

Apr 1 – Jun 30, 2026 · 12 entries

Primary KPI Net Conversions

Goal: 70,000 net conversions across Q2 at a blended CAC of $60 or better, holding total spend under a $4.2M quarter budget. April + May: full pace ($1.5M each, 25K conversions). June: pull back ahead of summer slowdown ($1.2M, 20K conversions).

Targets & pacing

Updated May 22, 2026

	AprilClosed			MayIn Flight			JuneUpcoming			Q total
	Target	Actual	Pacing	Target	Actual	Pacing	Target	Actual	Pacing	Target	Actual	Pacing

Plan record

April

May

June

W22 · May 25 – May 31 Current week 1 event

Testing roadmap

Q2 – Q4 2026 · 4 tests planned

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec